780’s Schools: Pet Industry

In 2014 Canada was home to roughly 5.9 million dogs. The Canadian Pet Industry as a whole is estimated to have an increase in sales of $8.3 billion by 2018. The tide of public opinion has moved away from pets purchased in stores or from Breeders, and toward those obtained from Dog Rescue.

With the Pet Industry’s media having worked long and hard to elevate pets to child-like status (humanization) in order to help justify the cost of higher-priced products such as human grade ingredients in dog food (premiumization), it’s no wonder public opinion and legal rulings continue to shift in favour of regulating or eliminating any activity harbouring potential for companion animal mistreatment. Unfortunately for dogs, Potential is too vague a term for most people to grasp as they selfishly humanize dogs for their own emotional needs at the dog’s expense.

Now what do you get when you mix the humanization of dogs with a generation of humans heavily influenced by “new age” child raising techniques from the 1950’s that promote “never saying no to your children”? Society has now effectively raised “fur-babies” without any rules or boundaries that are abandoned by owners, thankfully rescued by animal welfare groups, but when Trained by self-proclaimed “behaviourist” that don’t know how to relate to a challenging dog they blame it for dog behaviour and suggest euthanasia.

Societies and Dog Rescues have ever-growing demands for Boarding & Training of their dogs but unfortunately their In-House Dog Trainers don’t understand the difference between a well socialized dog with an even temperament VS Rescue Dogs and especially the differences in Training a mature Rescue Dog with an unknown history (most often traumatic) VS a mature dog with a happy well balanced and socialized history.

Dog Training School’s also follow industry trends so they can “cash in” on the humanization of dogs as well. Their marketing appeals to the potential student’s desires of being the “most positive Dog Trainer ever” which is reinforced by the media. Unfortunately for the dogs, amateur Dog Trainers can’t understand EVERYTHING DOG because it is more complex than liking the status of a philosophy on Facebook. The market actually prevents amateurs from making an informed decision of how to deepen their Dog Training philosophy as they can only choose from the Dog Training School that is positive or the positive Dog Training School.

This cycle has created a saturated market of ill-equipped Dog Trainers for the Societies and Dog Rescues that rely on a Trainer’s opinion when dealing with challenging dog behaviours.

This un-regulated philosophy also sets Fosters, Adopters and Volunteers (FAV’s) up for failure as they receive poor advice from the Trainers and actually believe they can’t Manage the dog. In the end everyone has their hearts crushed but most sad is that a dog’s enrichment while in the system is lowered and worst of all they may lose their life.

Therefore, 780’s Manageable Dog Training School does not compete with a beginner’s inability to understand they are so heavily misguided by the media and industry trends. Rather, 780’s Manageable Dog Training is available to those head Trainers and Operation Managers of the Societies and Dog Rescues faced with the hard reality of life & death decisions and want to improve those numbers.

780’s Manageable Dog Training School is the only in Canada with a curriculum specifically designed to help National, Provincial & Local Societies and Dog Rescue achieve & maintain a true Low-to-No-Kill Policy via 780’s Manageable Dog Program.